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TIROTEX AT HEIMTEXTIL RUSSIA 2016. SUMMING UP THE RESULTS OF PARTICIPATION. 27 September 2016

The Russian capital hosted an international exhibition - Heimtextil Russia 2016 – which has become a successful start of autumn season in the industry of home textile and interior design.

Heimtextil Russia , an international home textile exhibition, is held in Moscow every year at the end of September, being a continuation of good traditions of the famous Hemitextil Frankfurt fair, which was first held in 1971.

Headline players of textile business from all over the world gather at number-one-Russian- textile-fair to show their best collections of fabrics and wall coverings, learn about recent trends in interior design, exchange their experiences and find new business partners.

Continuing a yearly tradition, the exposition of Tirotex was attended by a great number of experts. More than one hundred and fifty representatives of major Russian and European companies visited the booth of Tirotex.

This year the company presented a wide range of new textile articles. Guests were mostly attracted by linen fabrics and specific finishings: silk protein, aloe vera, vitamins, silver ions.

A presentation of 3D print made on a new Reggiani digital printing machine was a real success. The digital printing machine ReNOIR allows to create volume realistic photo designs printed with reactive dyestuffs. This new technology also simplifies the process of testing new collections, as it allows printing minimum number of meters and does not require any engraving of cylinders. High-quality print of new patterns became a matter of extensive discussion both among the long-term partners of Tirotex and new customers who were searching for a new supplier with a perfect reputation.

Each and all visitors honoured a professionally arranged exposition that demonstrated a perceptual unity and an impressive scale of manufacturing: from yarn to ready-made textile.

This year Tirotex acted as a partner of Heimtextil Russia Design Academy. The trend zone of the Academy was a venue for lectures and master-classes during all four exhibit days. Leading designers and decorators were sharing their experience, information about the process of designs creation, application of textile materials in interiors, Heimtextil trends for 2017. Tirotex introduced its exclusive “Modern textile production. Integrated adoption of innovative technologies and provision of product safety” presentation within the framework of the business program of the Design Academy.

Speaking about the results of participation of Tirotex at the fair, the General Director, Andrey Mezhinskiy, said «The interest in high quality and technological possibilities of our company will encourage further development of trade relations with the Russian Federation, investigation and introduction of innovations and conclusion of new contracts for production of textiles for Russian consumers. We were visited not only by the representatives of textile business from Moscow and St.Petersburg regions (our traditional guests at Heimtextil Russia), but also representatives from Voronezh, Kaliningrad, Yekaterinburg, Irkutsk, Bryansk, Samara, Rostov and many other regions of the Russian Federation. Today we can state that Tirotex has made a big push in developing Russian-Pridnestrovian relations, and the visit of the deputies of the State Duma of the Russian Federation from the United Russia Fraction to Pridnestrovie, as well as the trans-regional forum “Pridnestovie – Russia: ways and possibilities of cooperation”, which had been arranged by the Supreme Soviet of PMR and held in Tiraspol, also contributed to this development. Thanks to the support of the State Duma deputies and the Chairman of the Supreme Soviet of PMR, Vadim Krasnoselskiy, regional representatives of almost all Russian regions visited the booth of Tirotex at the international fair. Demonstration of our possibilities was extremely successful. The representatives of new potential partners are planning to visit Tirotex already in the coming days.

Tirotex expresses its gratitude to all visitors for giving full marks to the company, displaying their interest to company’s products and fruitful work during the exhibit days.

Special thanks to the directorship of Heimtextil Russia for giving an opportunity to participate in the exhibition, professionalism of the staff and consistent high quality service.